Radial Music has been appointed to compose and produce the music for Waitrose's Heston Blumethal & Delia Smith campaign for a second year.
Working with MCBD/Dare and director Graham Sherrington, Radial delivered orchestral music for over forty commercials in the first year of the campaign, which launched with a 210 second film that occupied an entire commercial break and aired on both ITV and Channel 4.
The innovative campaign has contributed to the substantial increase in profits for the John Lewis group, which has helped the group to be awarded Client of the Year by Campaign magazine in December 2010.