Original music composed and produced by Radial:
- Dunhill ‘Black’
- Waitrose
- YSL ‘Parisienne’
- Diesel ‘Dream’
- British Airways
- Toyota
- RBS ‘Applause’
- Audi ‘Hello Hello’
- Dunhill ‘Glider’
- RBS ‘Heimlich’
- Sony ‘Go-Create’
- BMW ‘Science’
Sony ‘Go-Create’
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Brand: Sony
Agency: Saatchi & Saatchi
Director: Dominic Murphy
Saatchi & Saatchi were looking for a mnemonic to work with the end ‘Go-Create’ message across their range of commercials for different Sony products. The agency selected a piece that combined electronic sounds with the sound of a human breath, and this mnemonic was used in 26 territories around the World on all Sony commercials.