Radial

British Airways

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Brand: British Airways

Agency: Bartle Bogle Hegarty

Director: Siri Bunford

In 2010 Radial were asked by BBH to compose a piece of music for a global campaign for British Airways. The brief was to work with the Flower Duet from Lakme, the signature music for British Airways commercials, but to give it a flavour of the location, which in this case is India.